The three fixes that move most local funnels

When we score local service funnels, the biggest recoverable losses are usually the same:

1. No call to action in the first screen. Visitors who are ready to act should not have to scroll. Put one clear button next to the headline.
2. Forms that ask for everything. Every extra field costs completions. Name and phone is often enough for a first contact.
3. Slow mobile pages. Most local search traffic is mobile. Oversized hero images and chat widgets are the usual culprits.

Each of these is measurable, which is why they carry weight in the score — and why fixing them shows up in your next audit.