Frequently asked questions

Yes, at any time. Upgrades are prorated. If you downgrade to a plan with fewer keywords, you choose which keywords to keep first — we never drop one silently.

While you hold a keyword in a market, no other Funnel Rating customer can claim it in that market. It does not stop anyone from bidding on it in Google Ads — it guarantees that you, and only you, get our audit and competitive intelligence for it.

A dentist in Houston does not compete with one in Manchester. Search results are local, so scores are measured per market. National or global exclusivity is available as a premium add-on.

From the keyword’s search volume, what advertisers pay per click for it, and the size of the market. High-value keywords in large cities cost more than niche terms in small markets.

Your keywords stay reserved for you for 14 days. Resubscribe within that time and you keep them; after that they return to the market.

Six dimensions — performance, conversion structure, messaging, technical SEO, trust and mobile — built from 38 checks. 70% of the weight comes from objective measurements. The full rubric is on the methodology page.

Yes. Every finding shows the evidence behind it. If something is wrong, reply to the audit email and an analyst will review it.

Monthly on Silver, weekly on Gold and daily on Platinum. You can also request a re-audit after making changes.