Keyword data modelling, done properly
Every score is built from measurements you can check, not opinions you have to trust.
01
Search results
For your keyword and market we pull the top organic results from a licensed search data provider.
02
Competitor set
Directories, marketplaces, social platforms and encyclopedias are removed; an analyst approves the remaining commercial funnels.
03
Crawl
Each page is rendered in Chromium on desktop and mobile. We honor robots.txt, identify ourselves, and never evade blocks.
04
Measure
Speed (Core Web Vitals, Lighthouse), structure (calls to action, forms), content (readability, relevance) and trust signals.
05
Score
38 checks across six dimensions, 70% objective. The same rubric scores you and every competitor.
06
Rank and recommend
You see where you rank, per dimension, and the fixes that recover the most points first — each with its evidence.
Real browser crawls
Pages are rendered in Chromium, measured with Lighthouse and screenshotted as evidence.
Competitors from live search results
For each keyword and market we take the top commercial results and score them on the same rubric.
70% objective signals
Speed, mobile usability, HTTPS, form length — measured against published standards.
A published methodology
Every check and weight is public. If you disagree with a score, you can see exactly why it was given.